News/Events

August 2, 2023

Tracy Keesey, Owner & CEO Celebrates 25 Years with HTA Insurance Services

Tracy Keesey joined HTA Insurance Services in 1998 and quickly rose through the ranks due to her exceptional skills and commitment to excellence. Over the years, she has held various positions within the company, gaining valuable experience and knowledge in the insurance industry. In 2007, after successfully developing and leading a Long-Term Care (LTC) Brokerage Division, Keesey was offered partner at HTA. Ten years later, founding partners Harry and Debbie Tashjian retired, thus resulting in the full acquisition of the company by Keesey in 2017.

As Owner and CEO, Tracy Keesey has been instrumental in driving HTA Insurance Services’ growth and expansion. Under her leadership, the company has achieved remarkable milestones, including shifting the overall business model to focus on guiding the clients of financial advisors through the daunting and complicated Medicare selection and enrollment process. This important transition led to the development of The Client Services Division (Retail Division), which still prospers today. In 2021, Keesey sold the Wholesale Division of HTA to Ritter Insurance Marketing. Under the agreement HTA continues to operate the Medicare, Life, and LTC businesses allowing for the focus to be direct to consumer sales, Keesey’s true passion.

Additionally, Keesey recently acquired The DiMatteo Agency, a Property and Casualty business which has expanded HTA’s reach and product offerings to include personal and commercial lines of insurance. Her strategic vision and ability to adapt to changing market dynamics have positioned HTA Insurance Services as a leader in the industry.

Tracy Keesey’s leadership style is characterized by her strong emphasis on teamwork, innovation, and customer satisfaction. She believes in fostering a collaborative work environment where employees are encouraged to share ideas and contribute to the company’s success. Her commitment to employee development and well-being has resulted in a highly motivated and engaged workforce.

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Beyond her professional achievements, Tracy Keesey is also actively involved in philanthropic endeavors. She has been a strong advocate for various charitable causes, including the National Association of Insurance Financial Advisors (NAIFA), where she is currently serving as President. Most recently, Keesey along with other members of NAIFA, visited our nation’s capital and led a delegation of 25 for the NAIFA Congressional Conference on Capitol Hill, promoting financial literacy. Her dedication to giving back to the community has had a positive impact on the lives of many.

As HTA Insurance Services celebrates Tracy Keesey’s 25th anniversary with the company this fall, it is a testament to her unwavering commitment and dedication. Her leadership has not only shaped the company’s success, but also inspired and mentored countless individuals within the organization.

Tracy Keesey’s 25 years with HTA Insurance Services have been marked by exceptional leadership, innovation, and a passion for excellence. Her contributions to the company and the insurance industry as a whole are truly commendable. As she celebrates this milestone, we congratulate Tracy Keesey on her remarkable journey and wish her continued success in the years to come.

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July 5, 2023

Renaissance Alliance Welcomes HTA Insurance Services in Pennsylvania

HTA Insurance Services in Exton, Pa., is the newest member of Renaissance Alliance, the premier network for independent insurance agencies.

Founded in 1982, HTA Insurance Services has expanded rapidly under the direction of President Tracy Keesey, going from eight to 30 employees in six years. HTA sold its wholesale division in 2021 to focus on the retail side, and this year the organization purchased another local agency’s book of business as its owners retired.

HTA was attracted to Renaissance’s placement services for commercial accounts; our Agency Growth Partners, who work with our members to develop customized growth plans; and our proprietary technology offerings.

Renaissance offers our members much more than any other agency network. Our responsibility for every Renaissance member is to:

Provide expanded carrier options to increase your customer close ratios and retention
Secure reliable, consistent revenue for your agency through fixed overrides, growth bonuses, higher commissions, and enhanced profit sharing
Supply the people & technology your agency needs to thrive
Help you earn more and grow up to 4 times faster than the average independent agency

All while ensuring that your agency remains 100% independently owned and operated.

Contact: Lorenzo Jackson, Senior Vice President, New England and Mid-Atlantic Regions, lorenzo.jackson@renaissanceins.com

June 14, 2023

Ribbon Cutting Ceremony Celebrates New Property & Casualty Division for HTA Insurance Services

On June 14, 2023, HTA Insurance Services celebrated the official opening of its new Property and Casualty division with a Ribbon Cutting Ceremony facilitated by the Exton Region Chamber of Commerce. It was a beautiful event attended by many other local business owners, HTA employees, friends, and clients.

HTA recently acquired Coatesville based DiMatteo Insurance Services, formerly owned by Al and Rochelle DiMatteo. This has now expanded HTA’s insurance service offerings of Medicare to include Property and Casualty products for individuals and businesses. Owner and CEO, Tracy Keesey, states “We have always strived to bring a friendly, reliable, and stress-free experience to understanding and finding Medicare insurance. We are excited to bring this model to Property & Casualty – competitive options with no sales pressure.”

HTA makes it easy for clients to reach out. Online scheduling allows for clients to pick a date and time that works best for them to have a one-on-one consultation with an HTA representative. This can be done at www.HTA-insurance.com/schedule. Your representative will be able to review and compare over 40 insurance carriers for your consideration.

HTA is thrilled for the future! We look forward to continuing to focus on the value we bring to our clients and community!

2023 Exton Chamber Ribbon Cutting

May 5, 2023

Tracy Keesey – CIO Views Edition of Top 10 Most Inspiring People in Insurance

In 2022, Tracy was the featured cover story in CIO Views Edition of Top 10 Most Inspiring People in Insurance for 2022.

Read Article

April 18, 2023

DiMatteo Clients Open House May 31, 2023

HTA enjoyed a beautiful evening with friends, family, and clients of the DiMatteo agency. The event provided everyone the chance to mingle and get to know one another as the HTA acquisition of the DiMatteo agency takes place. “We wanted to provide an event that allowed current DiMatteo clients to visit our office and meet our team face to face. Change is something that can be difficult for folks and we wanted clients to have the opportunity to get to know us on a first name basis. Our entire team is dedicated to making this transition as smooth and as comfortable as possible for all”, states HTA CEO, Tracy Keesey.

Retiring owners, Al and Rochelle DiMatteo, were celebrated by everyone. Both Al and Rochelle have dedicated over 30 years to the insurance industry. “Al and Rochelle have given so much to their clients and the community and we wanted to celebrate them and all of their efforts. Some clients have been with them from the start and this was the perfect opportunity for everyone to show their appreciation”, states Keesey.

The evening included light refreshments, music, and gorgeous weather!

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April 18, 2023

HTA Insurance Services Announces Acquisition of
The DiMatteo Agency, Inc.

HTA, owned and operated by Tracy Keesey, has been serving the Medicare industry for over 25 years and is now excited to expand its reach of services adding Property and Casualty to its offerings by acquiring the The DiMatteo Agency, Inc. The two companies have been instrumental in providing education and guidance to their clients when navigating the complex insurance industry from Medicare to Personal and Commercial products. Both companies share the same core values, putting the client’s wellbeing at the forefront. “It’s always been about the clients,” says Al DiMatteo who started the company in 1986 with his wife Rochelle who adds, “Our clients are not just our clients they are our family and our friends that we have known for years.” Making the decision to sell the agency to Tracy Keesey of HTA was not a difficult one for Al and Rochelle since they have worked with, and trusted Tracy and HTA for over 20 years.

HTA is excited to host an Open House for DiMatteo clients at HTA headquarters located in Exton, PA from 4 PM to 7 PM on Wednesday, May 31, 2023. For those that are not able to attend in person, HTA is offering a virtual open house via ZOOM on Thursday, June 1, 2023 from 4 PM to 6 PM. DiMatteo clients will have the opportunity to meet Tracy and her amazing team at HTA. Additionally, people will be able to visit with Al and Rochelle to wish them well into retirement while enjoying light refreshments.

HTA has been a pioneer in the Medicare industry, offering services that put education and guidance first over sales. Traditionally, Medicare companies “sell” their products to individuals, rather than assist in guiding people to the product that most appropriately addresses their individual needs. HTA’s clients consist of Individuals/Families, Employers, Wealth Managers and Group Health Brokers. HTA becomes a true partner for its clients by teaching and giving them the tools they need to make educated decisions about what product is best suited for them and their budget.

The acquisition of The DiMatteo agency will allow HTA to bring their unique business model of “partnering” with clients to include products like auto, homeowners, and business insurance. “Most Property and Casualty agencies do not offer Medicare, and we just needed somebody that could integrate all three together, so it was the perfect match,” states DiMatteo. He knew that Tracy has a tremendous talent for creating departments to seamlessly handle new product lines. This has been proved in the past by creating successful departments such as a Long Term Care Division in 2005 and the Medicare Retail Division in 2016. “Property & Casualty is the next exciting opportunity. With our strong commitment to education and guidance, I am confident that we can bring extreme value to our clients regardless of the product offering,” shares Keesey.

Tracy, Al, and Rochelle have worked hand in hand communicating with clients and reassuring them that this truly is the best fit moving forward. To guarantee a smooth transition, HTA started planning for this 2 years ago. “We have a talented team of Property & Casualty agents already on staff that have been working with the DiMatteos for several months to get to know all of their clients and their unique needs,” states Tracy.

January 20, 2021

Ritter and HTA Financial Services Merge Medicare Wholesale Businesses

HTA Financial Services’ (HTA) wholesale Medicare business has merged with Ritter Insurance Marketing. Ritter will assume management of HTA’s wholesale Medicare business.

Tracy Russo, CEO of HTA, was looking for a partner like Ritter, who could benefit her team of independent agents as she transitions to direct to consumer sales.

“We know that every one of our independent agents is in good hands with the vast resources and support that Ritter provides,” Russo said. “It’s a natural transition for these agents to continue receiving top-tier sales support and even broader contracting opportunities in the Medicare market.”

Read the full article here.

December 29, 2016

HTA Celebrates New Ownership

New President, New Office, and New Charitable Program
Exton, PA

December 29. 2016

On the 10 year anniversary of Tracy Russo, CLTC, becoming an Equity Partner at HTA Financial Services, the company has announced the promotion of Tracy to President and Owner. Concurrently, the company announced the retirement of Harry & Debora Tashjian, the founding Partners of HTA over 35 years ago. The Tashjian’s are pleased to have Russo now leading the team. The staff at HTA wishes Harry and Debora well as they relax and enjoy their retirement. In addition, HTA has moved to a new, conveniently located office in Exton, PA and released their new Referral – Donation program.

Tracy Russo has been an asset of HTA since 1998 and is thrilled to step into her new role as President. “I am honored to be leading a company I have been very passionate about for the past 19 years. I want to continue to develop helpful and informative resources for Financial Advisors, Insurance Agents and Employers,” expresses the humbled new President. Denise Wolverson, Office Manager, puts it best, “HTA is the type of company that inspires you to give your best, without being asked. Tracy is strong, yet caring, as she makes extreme efforts in putting her employees first. She encourages you to flourish as well as considers your ideas to implement into the business as the company grows. Under Tracy’s leadership, we are all looking forward to an exciting future at HTA.” HTA is actively looking for new employees to add to the growing team.

If you have done business with HTA in the past, you know Tracy. She has been a prominent fixture in the company since 1998 and the public face of HTA since 2005. Russo has been a guest speaker at a number of professional organizations as well as a featured guest on “Your Future Your Finances.” The short videos are available to view on Youtube. “I had a chance to sit through a Medicare seminar lead by Tracy Russo. HTA’s Team Members are like walking encyclopedias regarding all of these senior care specialty issues. It is good to know that they all are there for us as our experts,” says Ronald Fisher, Financial Advisor, Bel Air, MD.

HTA also announced Nicole Kennedy (Marchand) and Kathleen Bretzel (Ferraro) have been promoted to key marketing roles within the corporation. Nicole Kennedy, Director of Relationship Management, has been a team member at HTA for 7 years and has been the Manager of Long Term Care Advisor Services Division for the past 2 years. Kathleen Bretzel, Director of Business Development, has been with HTA for 2 years and has proven to be instrumental in the growth of HTA’s Client Services Division.

HTA solves the No.1 concern with Medicare and Long Term Care Planning—Providing quality education and insurance solutions in a simplified, easy to understand format. HTA is well positioned to be a reliable and knowledgeable resource for Medicare and Long Term Care assistance for years to come.

Under Russo’s leadership, HTA will continue to grow the flagship Advisor Services Division. HTA will also look to extend their outreach of the Client Services Division that was created in 2014. This division provides Financial Advisors and Employers with a trusted resource for their client/employees retirement healthcare needs. Tai Courtemanche, an Associate Financial Representative in Rockville, MD is “Grateful for the obvious care HTA puts into helping the client. HTA seems to have put a great structure in place for communicating information to the client, as well as the Financial Advisor that they work with.” Ken Neeld, the Managing Partner of Continuum Group in Malvern, PA says, “Tracy, and the entire staff of HTA work hard to understand our goal to create best-in-class programs for seniors and their families. The Medicare Client Services Team is an invaluable resource for families and their advisors.”

New for 2017, HTA announced the Referral-Donation Program which utilizes the growing corporation to give back to the community. HTA now makes a donation for every Medicare Eligible Client Referral. HTA supports four causes: Brain Tumor, Multiple Sclerosis, Alzheimer’s, and Breast Cancer Research. These causes are very personal to the new President, Tracy Russo, the former Partners, Harry and Debora Tashjian, as well as many clients and their families that have been afflicted by these illnesses. “Since everyone has a different passion, we let our Advisors, Employers and Clients choose which of these causes they want to support when they refer a new client,” says Russo.

About HTA

HTA provides Medicare and Long Term Care Insurance products from over 50 carriers. HTA consists of two divisions to best support the Retirement Healthcare Industry. The Advisor Services Division offers wholesale Medicare and Long Term Care insurance products as well as sales training to Financial Advisors and Insurance Agents. The Client Services Division offers education, gentle guidance and insurance solutions for the aging population.